Brand Guidelines
Everything needed to present California Construction Loans consistently.
Logo
A house framed by a roofline over a level foundation: building with confidence. Keep clear space equal to the door height around the logo and never stretch or recolor it.
Color palette
Brand Blue
#1d4ed8
Primary buttons, links, headers
Deep Navy
#1e3a8a
Hero backgrounds, footers
Teal Accent
#14b8a6
Calls to action, highlights
Mint
#5eead4
Accents on dark backgrounds
Slate Ink
#0f172a
Headlines and body text
Cloud
#f8fafc
Page and section backgrounds
Typography
Headlines: Inter Bold
Body copy: Inter Regular, 16–18px, generous line spacing for readability.
Fallbacks: Segoe UI, Arial, sans-serif.
Voice & messaging
Tagline
Build Your Dream Home With Confidence
Tone
- Expert and trustworthy, never pushy
- Plain English instead of lender jargon
- Encouraging: we are with you every step